As we enter into fall, Amazon has another big sale event up its sleeve for Prime members: Starting up on October 7 and 8 is Prime Big Deal Days, which kicks off the excitement of the holiday sales events to come as we close out the year. Even though it's still a few weeks off, Amazon already has a few early deals worth checking out. This includes discounts on its 4K streaming sticks.
Both the standard Fire TV Stick 4K and the Fire TV Stick 4K Max are on sale at Amazon right now, with the former enjoying a 40% discount at the moment and the latter down 33%. If you've been looking for a 4K streaming upgrade for your TV, these are well worth a look, especially now while they're marked down.
Save on 4K Fire TV Sticks at Amazon
While both of these streaming devices support 4K Ultra HD picture quality, Dolby Vision, HDR10+, and Dolby Atmos audio, the 4K Max supports Wi-Fi 6E for smoother streaming quality over the 4K's support for Wi-Fi 6. The 4K Max also comes with 16GB of storage over the 4K's 8GB, so you have double the space for apps, games, and more.
The 4K Max streaming stick also comes with the Fire TV Ambient Experience. With this you're able to show off pieces of artwork or photography on your TV when you're not using it to watch a show or movie.
If you're curious how to sign up for Amazon Prime so you can jump in on the Prime Big Deal Days fun once it starts, have a look at our breakdown of Amazon Prime Membership plans and prices to see which option best suits you. And if you're wondering what sale events are still to come for the rest of the year, check out our guide on the biggest upcoming sales events of 2025.
Hannah Hoolihan is a freelancer who writes with the guides and commerce teams here at IGN.
