Good news, movie fans: LEGO Willy Wonka & the Chocolate Factory is now available in early access for LEGO Insiders. If you’re not an insider, you can sign up here for free and purchase it early. It’s a big, fun, candy-colored set that re-creates the most iconic scene in the movie. Buy it before Wednesday, September 17, and you’ll also get the LEGO SEGA Genesis Controller set for free. That set is a Gift With Purchase, and is not available to buy separately.
LEGO Ideas Willy Wonka and the Chocolate Factory
Another good reason to pick up the Wonka set now, if you want it, is because it may go out of stock. The LEGO Captain Jack Sparrow’s Pirate Ship set just came out of early access today, and it’s already back-ordered to next month. These sought-after sets don’t always stay readily available past the Insiders’ early access window.
But back to Wonka. It’s a marvelous 2,025-piece set that has you build the main room in the Chocolate Factory. It has a bridge over the chocolate river, the Wonkatania boat, a chocolate waterfall that moves when you turn a dial, Wonka’s office, candy flowers, and more.
It also comes with nine minifigures, including Willy Wonka, Charlie Bucket, Grandpa Joe, Augusutus Gloop, Mike Teavee, Veruca Salt, Violet Beauregarde, and two Oompa Loompa figures. The $219.99 price tag isn’t too steep for a licensed set, either. It breaks down to about $0.11 per piece, which is right in line with most other sets.
Jumping back to the Genesis Controller GWP that comes free with this set, it’s a pretty great little build in its own right. It’s nearly a 1:1 scale re-creation of the classic, original three-button controller. It even has an adorable little Sonic the Hedgehog scene from the Green Hill Zoe hidden inside of it as an easter egg. You can do an alternate build that puts that scene on the back of the controller, making it viewable from the display stand.
It's worth noting that the Genesis controller isn't specifically tied to the Wonka set; it comes for free with any purchase of $129.99 or more at LEGO Store.
New LEGO Sets for September
September has been a killer month for LEGO releases, with major builds like LEGO Batman Arkham Asylum, a bunch of new 2025 LEGO advent calendars, and a gorgeous new collector’s edition of Hogsmeade Village from Harry Potter. Oh, and the Pirates of the Caribbean set as well. Check out more new sets in the catalog above.
Chris Reed is a commerce editor and deals expert for IGN. He also runs IGN's board game and LEGO coverage. You can follow him on Bluesky.
