Amazon kicked off many of its device deals early this year, but there has been one significant exclusion in the lead-up to Prime Day: Kindles. The good news is that the retailer has released a sneak peek for the upcoming sale and confirmed that both the latest Kindle and Kindle Paperwhite Signature Edition will be up to 25% off.
While that doesn't necessarily mean that both the Kindle and Kindle Paperwhite will be 25% off, we can assume that at least one of those devices will be. Amazon doesn't offer Kindle deals very often, so any confirmation that a price cut will be coming is good news for anyone looking to pick up a new reading tablet at a discount.
Kindle Deals to Expect on Prime Day 2025
As mentioned, Amazon confirmed that at least two Kindle models will be discounted during Prime Day by up to 25%. Considering neither of these devices have ever dropped by this big of a margin before, I'd guess that it will be the standard Kindle that getting the full 25% off rather than the Kindle Paperwhite.
The lowest price the Kindle Paperwhite has ever been was $130 during Black Friday 2024. So if the 25% discount is applied to that, it would be a new low price at $120. The standard Kindle has dropped all the way down to $85 before, so a full 25% discount would only drop that price another $3 and seems much more likely.
While Amazon has only called out two Kindle devices, it's possible that there will be additional deals when the sale actually starts. We've seen a few different discounts on these reading tablets in 2025 so far that seem likely. First, there's the Kindle Paperwhite Colorsoft, which received its first major discount during the Amazon book sale in April. There's also the Kindle Paperwhite Kids Edition, which has had a few ongoing promotions throughout the year so far.
Amazon already has early book deals
If you don't want to wait for Prime Day to start browsing book deals, the good news is that there are already quite a few early discounts worth shopping right now. In addition to some popular box sets hitting new all-time lows, Amazon is also running its usual promo on both Audible and Kindle Unlimited. Here's a look at some of the deals available right now.
